Choreograph 64 fans with webcams for a crowdsourced music video.
Japanese band ‘SOUR’ created their latest music video ‘Tone of everyday’ by casting from their fan base and filming with nothing more than a webcam.

(via http://sour-web.com)

Home. An aerial exploration of earth. »

Yann Arthus-Bertrand who is famous for his stunning aerial photography book ‘Earth From Above’ is back with a film project called ‘Home’ which is the story of our destruction of the natural world. Co-produced by Luc Besson and screening on YouTube util June 14,  Home is the result of 2.5 years’ work, 500 hours of footage filmed across 54 countries.  The 90 minute documentary was sponsored by PPR / The Gucci Group.

(via Wallpaper)

Skittles goes twitter

www.Skittles.com | have converted there home page to the twitter search page for anything skittles post related. Before entering you have to register your age, as twitter does not control what people post. This marketing strategy is all about “The only thing worse than being talked about is not being talked about” theory.

Sell out and score a free coffee »

The Dutch coffee chain ‘Coffee Company’ has come up with a brilliant promotional idea targeting uni students.  To get a free coffee, students simply insert the above image into their powerpoint presentation and get their friends to capture a photo or video of it for a free coffee.  Check out a video of it in action.